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Experienced in working closely with prominent retailers and brands on their digital growth, brand activation, and omnichannel strategies. Driven self-starter adept at quickly identifying trends for growth and building strategic partnerships. Passionate about the ever-changing digital shopping experience and consumer trends across the globe.
SUPERPOWERS:
Relationship Building - Emotional Intelligence - Adaptability - Conflict Resolution - Big Picture Thinker
AREAS OF EXPERTISE:
eCommerce - Digital Retail - Social Commerce - Content Strategy - Fashion & Apparel - Influencer Marketing - Brand Activation - New Product Launch
CHARACTER TRAITS:
(ENFA) Visionary - Socially Bold - Driven - Resilient - Naturally Curious - Calm - Empathetic - Personable
KEY ACHIEVEMENTS:
• Strategic Partnerships & Expansion: Grew the women’s apparel D2C business +87% by sourcing and launching 92 net-new brands; Drove $54M of incremental revenue in Yr 1
• Visionary & Big-Picture Thinker: Launched Cotton On on Macys.com driving $18M in Yr 1; Became a best-selling brand per CEO in Q2 FY22 earnings call
• New Business Development & Sales Strategy:
Signed 49 new clients ranging from big-box retailers like Pet Supplies Plus to emerging brands like La Perla Beauty
FEEDBACK FROM PEERS:
• Proven success when starting or accelerating new initiatives that directly impact revenue growth.
• Dedicated team leader skilled at integrating people, resources, and overall vision while having