James Clarke

I work with brands to cultivate meaningful and impactful consumer connections through strategic earned, owned and paid media communications.

A MarCom professional with 16+ years of industry experience and proven paid media investment, media analytics and social/digital marketing expertise. Extensive CPG knowledge (food and beverage industry, broad assortment of brands/consumer targets) including the application of media and digital marketing strategies that drive real world results. Innovative, strategic and driven to foster positive change and deliver profitable growth.

Specialties: Paid Media, Linear Television, OTT, Terrestrial Radio, Streaming Audio / Sonic Identity, Out-of-Home OOH, Performance Marketing, Paid Product Integration, Social Media Marketing (Facebook, Twitter, Snapchat, YouTube, etc.), MMM, Closed-Loop Measurement, Sales Lift, Brand Lift, Brand Marketing, Reputation Management, Public Relations, Influencer / Blogger Outreach, Community Building & Engagement, Digital Marketing Strategy & Execution, Branded Content Production, Social Media Monitoring, CRM, Customer Relationship Management, Consumer Packaged Goods, CPG, Google, Sales Execution, Community Relations, Consumer Engagement, ROI Analysis, Digital Media, Interactive/Internet/Online/Mobile Marketing, E-Marketing, SEO, SEM, Digital Marketing & Social Media Analytics, Loyalty Marketing, E-Commerce, Word-of-Mouth Marketing, Digital Video Production, Website Management, Monetization, Data Analytics, Online Advertising, Sponsorships.