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Experience managing teams in a variety of marketing, creative, content and brand capacities - with success leading impactful, global, cross-platform campaigns. My recent focus has been on driving transformation across LEGO's brand marketing and product marketing, their evolving owned channels, content, social media, community building, performance marketing, etc.
➮ I bring a love for both the creative and analytical sides of brand marketing, with a comprehensive understanding of the evolving digital and media landscape.
➮ I understand what it takes to produce truly engaging brand marketing and content strategies - how to pull off large scale, global marketing programs that drive measurable results.
➮ I am an avid believer of insight-led marketing and creative strategies; translating that data to inform optimization efforts and performance KPIs to drive accountability.
➮ I have a successful track record collaborating and leading large, complex teams across disciplines – brand, paid media, eCom, advertising, PR, creative, strategy, retail, etc.
➮ Similarly, I am comfortable getting my hands dirty, where necessary, to drive change and make things happen.
➮ Category experience includes: CPG, FMCG, Technology, Digital, Automotive, Gaming, Agency, Direct to Consumer (D2C/DTC), e-Commerce (eCom)
*Open and available for interviews, advisory, mentoring, consulting and conference speaking opportunities