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Market Opportunities: How to Identify and Analyze Them
Oct 29, 2024
Case Study
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I'm a B2B content marketing strategist who can work with words, data, video, and infographics to build compelling brand stories. I have a background in journalism and writing that enables me to craft sharp narratives for readers or viewers. I've written about everything from social media trends around the Women's World Cup, to the benefits of cooking a Sunday roast on a weekday.

I am:

★ Data-focused. I have run data analysis in Python (Pandas), Ruby, SQL, and JavaScript. I am capable of working closely with engineers as well as writing my own code.

★ Experienced with AI tools like Midjourney and Frase. As well as building applications using OpenAI's API.

★ Expert at SEO and SEO tools, including Similarweb, Ahrefs, SEMrush, and Google Analytics.

★ Social media. I have built large followings as well as set up apps through APIs.

★ A trained B2B journalist who has worked for Haymarket Publishing and Centaur Publishing where I specialised in Marketing and Renewable Energy. Previous titles include Windpower Monthly, Marketing Magazine, and Brand Republic.

★ Experienced working on events, both in terms of the overall theme and generating content for them.

SPECIALISMS: Content Marketing Strategy, Web Development, Video, Infographics, Prompt Engineering, Articles, Writing, Editing, Blogging, Social Media, SEO, Advertising, Pay-Per-Click (most platforms), Data Curation and Content Curation.

APPLICATIONS: Pandas, Numpy, Midjourney, After Effects, Premiere Pro, Photoshop, Salesforce, Excel, Google Analytics, Similarweb, Ahefs, WordPress, Adobe Experience Manager, Ruby on Rails, Apache, Linux, Javascript, and Screaming Frog.

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case study