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A B2B SaaS marketing leader with nearly 20 years experience, I’ve had the awesome opportunity to work with and lead teams in several aspects of marketing including product marketing, demand generation, content, creative, paid media, marketing operations, and coordinating the many teams outside of Marketing needed to have true success in growth and retention areas. My experience encompasses: creating and optimizing go-to-market strategies, building marketing plans and allocating annual budgets, leading multi-channel campaigns, coordinating content strategies against SEO and paid media tactics, and – perhaps most importantly – building and tracking dashboards that allow us to optimize our entire approach.
My drive to bring better marketing analytics and pipeline transparency for a 30+ product SaaS company led me to the leadership role of our Marketing Operations team where I helped transition the team out of a tactical/reactive structure to a proactive framework that advanced our martech and analytics in anticipation of marketer needs. Hand-in-hand with my team, we engaged our business units in campaign strategies, developed campaign quality standards, aligned system structures to operationalize influence and attribution tracking, built data enrichment practices to better show ICP and persona data, and created training sessions to help enable our marketers on how to view and understand pipeline influence as shown in Salesforce and PowerBI.
Nothing gives me greater euphoria than working with a team to create a frictionless buyer journey whose impact can be measured, optimized, and grow to encompass the ever-changing needs of a marketplace.
My CliftonStrengths™ (because yes, I geek out on data and love hearing about ideas that help teams collaborate better) are Learner, Achiever, Strategic, Restorative, Ideation.