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Excited to begin navigating the customer journey as a CRM Campaign Manager. My focus will be on crafting impactful connections through multi-channel campaigns that foster customer loyalty. Utilizing data insights as my guide, I will implement highly segmented journeys tailored to each customer. My new role leads development of the pest customer journey, employing A/B testing and optimization to identify personalized customer touchpoints. From cultivating customer bases to partnering externally and tracking campaign performance, my work will provide a guide through the interconnected world of CRM. Would you like to share stories and advice about data-driven, customer-centric projects? Let's connect and help each other transform customer experiences into constellations of delight!
Areas of focus: CRM Campaign Management, Marketing Automation, A/B Testing, Retention Campaigns