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Foundry's Observations for the Year Ahead – 2024
Jan 09, 2024
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- Corporate strategy for martech, marketing services, advertising, abm, intent and B2B business
- Growth consulting: 10+ years building pipeline for world’s largest B2B technology companies including: all public clouds, hardware, server, storage, networking, CPU/GPUs, converged, security and devices
- Marketing: 10+ years brand marketing, partner marketing, demand generation
- Product & product marketing: Built products & led GTM for advertising, lead generation, ABM, Intent products, B2B data products
- Overseen team and personally packaged & sold $200m+ managed services for large enterprise & mid market tech companies
- Data and software: domain expertise around contact data, ABM, intent, nurturing, marketing clouds
- Lead management presentation and narrative with bulge bracket & boutique bankers to raise and exit for multiple deal types - angel, venture capital, institutional real estate and private equity

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