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Total Player Value required an efficient method for gathering metrics from both Instagram and TikTok for thousands of college athletes
May 05, 2024
Case Study

Results, experience, and relationships have all been part of my professional journey

Results:
GoFan: Playing a leadership role in a business transitioning business models while experiencing dramatic changes in user behavior through the pandemic was a fun challenge. Today, the GoFan platform has a great team, is experiencing dynamic growth and sells more tickets annually to high school events than the NFL and NBA combined. Turnaround resulted in dynamic growth and eventual successful exit for investors.

beRecruited: Grew registered users from 30,000 to +2 million, drove business to profitability. Business returned a 10x multiple for investors.

ESPN: Relaunched ESPN360 into a live events platform which has evolved into ESPN3, leveraging ESPN's rights and technology.

FANSonly/Official College Sports Network: Grew from 43 partnerships to more than 150, grew revenue from less than $1 million to $13 million, and managed the business to acquisition by CSTV (now CBS Sports).

1996 Olympic Torch Relay: Played an integral role in creating an 84-day celebration of the Olympic ideals and community heroes. More than 12,000 people carried the Olympic Flame on its U.S. journey with the help of hundreds of staff and volunteers.

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