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I'm a marketer who believes the whole package of messaging, product capabilities, and conversion strategy are what set the sales team up for success and ultimately drive revenue.
I am a firm believer that messaging and positioning matters more than a lot of businesses realize.
Whether you're a small business or an enterprise with hundreds of employees, one consistent thing I've found in my 13+ year career is this: messaging could always be dialed in more to bring about two different outcomes.
1. You attract the exact people you want to have in your audience.
2. You build demand for whatever you're selling.
When you create this kind of demand, you go from having to work hard to convince people to buy, to having people show up asking you to take their money.
I have enjoyed a very extensive and hands-on career in marketing & entrepreneurship. I've learned (in the field) what it takes to create, optimize, and scale marketing to take companies from a few thousand email subscribers and sales to hundreds of thousands of leads and millions of dollars in sales.
I've done it all from paid media and acquisition, to blogging, to video and content creation and email automation. I've had my hands on everything that goes into a successful marketing campaign as well as leading teams to get everything built out, implemented, and optimized.
Through my experience I've learned a few things that might be applicable to you:
1. 99% of the time, sales not being where you want them to be isn't because of the offer; it has everything to do with what’s built around the product (the messaging, funnel, conversion strategy, etc.)
2. Most businesses think they need a complicated marketing funnel to really scale. In reality the more simple, usually the more effective.
3. I don't like to advertise this fact, but I'd help people build their businesses and get their marketing working for free (and I do; through my volunteer work). It's my passion. It is enjoyable and rewarding for me to uncover the problems and develop and implement creative solutions to solve them. And humbly, I've become very good at it.
I LOVE talking to all kinds of businesses about the struggles they're having, what they want to achieve, and how I can help them bridge that gap. Contact me if you'd like to talk about business, entrepreneurship, marketing, life, family, travel, or whatever your passion may be.
Professional Skills:
Marketing Strategy | Digital Marketing | Paid Media | Content Marketing | Copywriting | Marketing Funnels and Optimization | Messaging and Positioning | Marketing Automation