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How Brand Identity, Design, and a New Name Built the Foundation for Groundwork
Jul 08, 2021
Case Study

I am passionate about technology in the trades. Bringing innovation to small business owners and seeing them gain efficiency and improve their profitability lights me up.

Many of the stereotypes of the construction industry are simply no longer true. And homeowners’ expectations of what it looks like “buy” home improvement or maintenance service has also changed radically.

I lead a team that is helping contractors adopt to these changes and quickly bring value to their customers.

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