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As a "smart creative", I thrive at the intersection of business, technology, & design. I have extensive experience transforming traditional marketing departments, both strategically & operationally, towards a digital future and am a strong proponent for data-driven & design thinking. I bring proven success in developing winning marketing strategies, mobile, marketing software, advertising technology, social media, search engine marketing (SEO & Pay-Per-Click), branding, communications, and content marketing strategy.
Prior to LinkedIn, I built and led the marketing function at SaleMove, a Series-A funded tech startup based in NYC.
Before SaleMove, I served as Marketing Director & Head of Social Media at Softcard, a pioneer in mobile payments that was acquired by Google. At Softcard, I was responsible for managing our digital marketing efforts and oversaw a multi-million dollar social advertising and digital acquisition budget.
Prior to Softcard, I led digital marketing initiatives for HSBC Commercial Bank. While at HSBC, I was tasked with modernizing the marketing function. During my time at the bank, I was instrumental in introducing & implementing a new demand generation strategy, marketing automation platform (Eloqua), programmatic advertising solutions (Demandbase), app-based content distribution, & video live streaming of high-value events (Livestream). I also implemented a social media management platform (Percolate) and was a member of the social media committee tasked with driving social media strategy for the bank.
Prior to HSBC, I served as the Digital Marketing Manager for Crestron Electronics, a leader in building automation & control technology. At Crestron, I was responsible for both B2B & B2C digital marketing programs, including the implementation of Hubspot.