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Head of Marketing with over 25 years' experience in the legal and accounting industry. Focus on digital marketing strategy, lead generation, website design guidelines and usability, web development, SEO/PPC, social media, video production, user journey mapping and experience and process architecture and mapping.
Specialties: Digital marketing, strategy, lead generation, usability, branding, SEO, web analytics, web development, social media. Development skills include: ASP.net, HTML, Javascript, CSS, XML, PHP, WordPress design and build, and accessibility. User journey and strategic marketing campaigns and landing page production. Use of video to improve user experience. Use of technology to improve workplace processes and increasing efficiencies.
CRM implementation, user adoption and overall management and stakeholder reporting. Including usage for marketing campaigns and GDPR management
I am technical at heart and love to learn new software and am currently learning PowerBI. I use Adobe software suite, office365, Zapier, Google products, Workbooks CRM system to name but a few.
I strive to be the best I can be and I care deeply about the work I do.