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Coffee & Commerce with Cascone: Staying Close to Shoppers with Hammacher Schlemmer's Jenn Dumas
May 03, 2023
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Highly analytical data-driven leader ensures Marketing ROI through high value customer acquisition and retention. Creative strategist with hands-on experience defining best practices and driving emotional connections with well-known brands and products across all media platforms.
• Speaker, 2021 "2nd Annual Print Event." presented by NEMOA (National Etailing and Mailing Association) and ACMA (American Catalog Mailers Association).
• Member, Bluecore Coffee and Commerce Roundtable meetings.
• Recognized in industry for Subject Matter Expertise across Digital Marketing, Social Media, Audience Engagement, Brand Management & Positioning, Social Trends, and Storytelling.
• Conceives and executes multiple, business-critical, innovative initiatives driving business revenue.
• Institutes Agile methodologies to rapidly gain competitive advantage in ever changing market.
• Transformative change agent leading by example while allowing talent to flourish.
• Performance driven Marketing Executive responsible for increasing customer engagement and company bottom-line.
• Builds strong, accountable, high-performance, mission-driven teams.

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