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Focused on driving brand awareness for G2 as "where you go for software."
I'm a B2B comms professional with PR agency roots. I've dabbled in consumer, healthcare, and professional services industries, but found a home in B2B tech -- and primarily in enterprise software & martech. While at PAN Communications -- where I most recently served as Vice President in the agency's Tech portfolio -- I represented clients such as SAP, Braze, Acquia, Optimizely, Smartly.io, Cogito, Redpoint Global, Vericast (formerly Valassis), Camunda, Info-Tech Research Group, SDL, Coveo, Integrate, Human Software (formerly White Ops), PAREXEL, and Travelers, among others.
To my brand-side role as the Director of Communications at G2, I bring a slew of experience in:
corporate messaging, narrative development, executive thought leadership, media relations, content development, social media, media training, speaking/events, research/surveys, strategic & integrated campaign planning, measurement, & people management.