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Seasoned Senior Content Marketer with a 5-year track record of growing revenue for startups, VCs, and everything in between.
My journey in content marketing has been diverse, spanning in-house, agency, and freelance roles, providing me with a multifaceted perspective on business-oriented marketing across various contexts.
I take an entrepreneurial, high-ownership approach to marketing-whether I'm building new programs from scratch or improving existing ones.
I’m currently a Senior Content Marketer at Stears, a Pan-African intelligence company, where I leverage content marketing tactics to generate demand.
Some of my recent achievements at Stears include:
🌟 Increased search contribution to Stears' overall traffic to 42% compared to other sources, a significant improvement from 12% when I first joined the company.
🌟 Established a new approach to the company's email newsletter, resulting in a substantial increase in the average open rate and click-through rate (CTR), enhancing user engagement and conversion rates
🌟 Strategically developed comprehensive buyer personas for the company's B2B model, providing the groundwork for targeted marketing and sales efforts, ultimately driving growth and revenue
🌟 Authored a series of high-impact email campaigns that significantly contributed to Stears App's achievement as the second most downloaded news app in Nigeria, showcasing persuasive content marketing skills
🌟 Spearheaded the creation and implementation of a live blog during the presidential and governorship elections, attracting over 600k users
On the side:
My written work has been recognized and featured in Hackernoon, ProductLed, Benjamindada.com, Piggyvest, and Writing Cooperative showcasing my ability to captivate readers with engaging storytelling.
I also host The Investor's Corner, a biweekly series that spotlights Africa's top investors. Through captivating interviews and thought-provoking discussions, I shed light on the investment landscape of Africa, offering valuable insights to a wide audience.
Ready to hire me for your content marketing role?
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