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Results-driven executive skilled in strategy, revenue generation, communications and brand strategy, and effective change management. Proven track record of delivering ground-up revenue building, developing multi-channel communications strategies, enhancing organizational reputations, and creating solutions to complex business challenges. Nimble project visionary adept at prioritizing and meeting deadlines in fast-paced corporate environments. Collaborative leader and relationship builder who motivates teams in exceeding organizational goals.
• Established Constru’s greenfield go-to-market strategy in the US, building a sales and marketing team to 7 people and securing 4 key customers within two months.
• Conceptualized and executed comprehensive sales, communications and marketing strategies that transformed Bonfire from a start-up organization to a $2 million enterprise within the first year.
• Spearheaded change management process and internal communications at Skanska USA, a firm of 10,000 employees, to streamline the merger of 15 acquired firms into one brand.
jessicaherrala@gmail.com | 404.558.8716