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Hands-on brand and marketing leader, able to harness the power of business analytics to understand customer needs, uncover opportunities, devise winning strategies, and close performance gaps.
Highly accomplished and results-driven leader with experience in campaign management, brand advertising and messaging, social media, content marketing, video marketing, web platforms, event management, and digital marketing. Visionary leader with the ability to develop and execute marketing programs to build pipelines, and drive revenue and market share. Demonstrated aptitude to understand and articulate technical concepts and translate concepts into compelling, commercial, customer-focused communications. Solid understanding and knowledge of marketing strategies within product-led and brand growth organizations. Proven expertise in OOH advertising, brand sports sponsorships, live Network TV and Cable TV advertising, radio, social and digital media. Resourceful troubleshooter whose collaborative approach and expertise in upstream/downstream marketing, analytics, strategic planning, and leading teams, consistently achieves goals.
Areas of Expertise
• Brand Leader
• Content & Marketing Strategy
• Team Leadership & Budget
• Digital and OOH Marketing
• Social Media Marketing
• Events
• Customer Reference
• Strategic and Channel Partnerships
• Complex Problem Resolution with Analytics
I am a versatile marketing manager who has worked for software, hardware, and cloud technology B2B companies - Genesys, Cisco Systems, Autodesk and Brocade - for 17 years, created a wealth of experience in IoT (internet of things), cloud, digital transformation, artificial intelligence, SaaS, routing, services and security.. I advise B2B and B2C technology start-ups.