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How Universal Music used audience insights to keep the fans at the heart of its artists' communication
Oct 23, 2023
Case Study

Accomplished data-driven strategic leader within the Music and Media industries, with proven marketing, strategic planning and implementation expertise. Cross-functional team lead, capable of operating in high-stress, heavily matrixed global corporations through critical transitions while achieving success. Combines an entrepreneurial drive with extensive marketing and operational skills that result in high levels of partner and client satisfaction, maintaining strong client relationships, identifying needs and providing viable, forward-thinking solutions.

SECTORS: Media & Entertainment, Advertising, Commercial Business Operations, Data & Analytics

EXPERTISE: Marketing, Media Strategy, eCommerce, Brand Strategy, Product Development, Data Visualisation

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case study