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I am a seasoned business executive with 9+ years of operations management and content production experience across multiple sectors. Recognized for demonstrating a natural aptitude for brand development, as well as for production and project management, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded budgetary and performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include content creation, financial analysis, growth strategies, social media and brand development, client relationship management, marketing, consulting services, logistics and coordination, and project management. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, negotiation skills, as well as business acumen, cross-functional collaboration, leadership and management development, and resource management to support efficiency and maximum returns.
Currently, I am the director of e-commerce and digital marketing with Turbie Twist. Under my leadership, I created the e-commerce channel currently earning $4M in revenue per year. I implemented SEO to substantially grow site traffic from 2,000 visits per month to over 70,000 per month. I also created a designated email marketing channel, earning $12K per month, as well as an affiliate marketing channel, earning $10K per month. In addition, I liaise with senior leadership, advertisers, and marketing teams to ensure the company’s e-commerce support structure is driving the business forward with minimal expenditures.
Colleagues describe me as a progressive, driven, down-to-earth, strategic and creative expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.