I have spent over 20 years working for and with media companies. Since 1999, I have worked for various digital publishing companies and networks, including CBS, Yahoo, Kidspot, BMCMedia, Sensis and Brandscreen.
In management roles I have led more than 300+ employees through forecasting and maintaining sales revenues, managing product and editorial teams, business partners, leading R&D, and so on. I developed and implemented CBSi's programmatic trading plans for Australia.
I have run several training seminars, including 'Digital Cadets'. I have an Acting Diploma and have studied Marketing through Sydney Technical College. I have completed various sales and management specific training modules such as Conflict Resolution Skills, Leadership & Management and Negotiation Skills.
Specialties: Leading the way in digital media consultancy
aimed at delivering measurable results by:
- Assisting to commercialise digital audiences
- Knowledge and expertise with programmatic buying
- Effective content creation and syndication
- Positioning brands/websites effectively to trade
- Engaging new or existing audiences through efficient advertising design
- Staying at the forefront of digital expertise with access to the most up to date consumer insights