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Predictions 2021 - Adtech searches for its identity, data's new era and AI is democratised - AdNews
Sep 28, 2021
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I have spent over 20 years working for and with media companies. Since 1999, I have worked for various digital publishing companies and networks, including CBS, Yahoo, Kidspot, BMCMedia, Sensis and Brandscreen.

In management roles I have led more than 300+ employees through forecasting and maintaining sales revenues, managing product and editorial teams, business partners, leading R&D, and so on. I developed and implemented CBSi's programmatic trading plans for Australia.

I have run several training seminars, including 'Digital Cadets'. I have an Acting Diploma and have studied Marketing through Sydney Technical College. I have completed various sales and management specific training modules such as Conflict Resolution Skills, Leadership & Management and Negotiation Skills.

Specialties: Leading the way in digital media consultancy
aimed at delivering measurable results by:
- Assisting to commercialise digital audiences
- Knowledge and expertise with programmatic buying
- Effective content creation and syndication
- Positioning brands/websites effectively to trade
- Engaging new or existing audiences through efficient advertising design
- Staying at the forefront of digital expertise with access to the most up to date consumer insights

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