Mission-driven, global marketing executive with 15+ years of marketing leadership experience for industry-leading technology companies where I have focused on Marketing Strategy, Growth, Brand, and Product Marketing while building high performing teams and cultures that inspire innovation and creativity.
Tech mentor (Techstars, NEXT, UpGlobal, Startup Weekend) and educator (UW professor, Advanced Digital Marketing). Reforge founding mentor supporting growth and marketing strategy. Board advisor at Attendly & SparkTrend. Blogger at Entrepreneur.com, MarketingLand.com and JoannaLord.com. Winner of Seattle's 40 Under 40.
Digital evangelist and keynote. I’ve spoken around the globe at shows like: Web Summit Dublin, Traction Conference, SMX Advanced/East, Growth Marketing Conference East, SXSW 13/14/15, Naspers Growth Summit, Reforge Growth Forums, Rainmaker Conference, C3, The Conference Sweden, CTA Conference, SIC, SearchExchange, EdSocialMedia, Sydney eRetailer, Dreamforce, MozCon, DomainFest, PubCon Vegas/South, SEMpdx 11/12/13/14, Affiliate Summit, and many more.
Dedicated to building beautiful brands that leave an impact, connect us in meaningful ways, and do great things.
Specialties:
Marketing Strategy, Roadmaps, and Budgeting
Brand Marketing
Growth Marketing
Product Marketing
Customer Acquisition Marketing (Outbound & Inbound)
Community Growth & Management
Customer Retention Marketing & Loyalty Programs
Customer Analytics & Feedback Channels
Marketing Communications
Content Marketing & SEO
Marketing Analytics
Social Media & Social Advertising
Conversion Rate & Site Optimization
Business Development & Strategic Partnerships
Product Development & Product Marketing
Media Buying
Web Analytics
Partner Marketing
UX, UI & Customer Experience
Competitive Research