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In short, I am a multi-disciplined, hands on strategic marketer with an strong B2B marketing SaaS and GTM strategy background. Having worked across a number of industry sectors including B2B SaaS, Retail, Healthcare, Financial Services, Hospitality and Digital Marketing Agencies I can tackle problems holistically to find the best solution for generating both marketing and sales qualified inbound leads from existing and new markets at scale.
My diverse career spans areas of expertise including digital marketing, ABM, product marketing, market research, branding and events. At my core is a deep passion for performance analytics. Merging my experience in target persona buying behaviours with Analytics & Data has helped me forge my reputation for creating great multichannel marketing strategies that convert.
My leadership skills ensure marketing objectives and deadlines are met by creating a collaborative and inclusive work environment and approach.