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Digital transformation executive with over 15 years’ experience providing vision, direction, and leadership to drive revenue growth and cost reduction across more than 20 end-to-end digital projects in 5 industries. Known to have improved sales, margins, and profits through technology-based solutions by thinking and executing operationally and strategically.
Strategic, data-driven leader capable of identifying, recommending, implementing, and supporting new processes, tools, and solutions that maximize business value, efficiency, brand consistency, conversion, and client and colleague experience.
Innovative technology expert with a clear understanding of Customer Relationship Management (CRM) business concepts and tools as well as Marketing Technologies. Able to identify future technology trends and a proven innovation track record.
Creative problem-solver and analytical thinker who leverages consulting expertise and an entrepreneurial mindset to assess and evaluate business problems and offer quick and effective solutions. High level of intellectual curiosity for understanding the impact of technical changes and articulating appropriate technological methods to address business challenges.
Dedicated team leader and collaborative partner who excels in fast-paced, high-growth environments where cross-functional team collaboration is essential. Known to foster commitment and action from team members by effectively using logic, persuasion, inspiration, and proven change management techniques. Champion a culture that recognizes, develops, and empowers diverse talent.
Career Highlights:
- Digital Growth Generation: Spearheaded technology at a City National Bank (CNB) that increased leads by 18,887% from 2018 to 2022 with $MM in annual revenue in 2022.
- Build High-Performing Teams: Led the MarTech team that won the 2022 Team Award for Americas Region category for Adobe Experience Maker Award at CNB and the 2019 Stackie Award by MarTech.org publication at Esri.
- MarTech Transformation: Implemented a MarTech practice at CNB in 3 years. Presented methodology at Adobe summit in 2021 & 2022.
- Salesforce Implementation: Transformed the Salesforce business at a CNB in 2 years. Led multiple end-to-end automated client solutions, such as PPP loans during COVID-19.
- Digital Transformation Leadership, Vision & Direction: Transformed a magazine’s digital performance in 1 year, which led to being acquired by a large publishing group in 2016/17.