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I started my professional career as a copy editor, learning how to perfect a message so it reaches its intended audience; twenty plus years later, you could say my job is still basically the same, albeit in formats that were unimaginable back then.
In those twenty-odd years I’ve had lots of different roles – copy writer, content manager, website manager, video producer, digital projects manager, digital campaigns manager, and now global head of social media.
One of the reasons I love working in social media is that it’s constantly evolving: algorithms get updated, audience expectations change, new features arrive, trends come and go; what worked yesterday may not work tomorrow. Organic or paid, Instagram Story or LinkedIn Live, micro influencer or employee advocates – we have a myriad of options available to us today. It’s exciting.
But that one basic challenge has remained constant: how to connect the right audience with the right message to achieve your objective. And I love it.
When I’m not thinking about social media strategy, employee advocacy, and paid media tactics, you can normally find me hanging out with my family or admiring my record collection.