John Auten-Schneide

I'm dedicated to helping people reach financial wellness – as my business tagline says: 'Live fabulously, not fabulously broke.'

My story began with paying off my own debt. This inspired me to establish a business to help others on a similar path. Fueled by the scarcity of relevant resources, I then launched the Queer Money® podcast, the sole show devoted to the financial well-being of the LGBTQ+ community.

Expertise:

• Crafting comprehensive content marketing strategies for brand recognition, engagement and conversion across platforms, including web, social media, social media copy, video and email marketing
• Creating engaging and creative content for a diverse range of channels for desktop and mobile
• Developing and managing editorial strategies that effectively communicate a brand's story with clear calls to action (CTA)
• Formulating and executing social media strategies for each platform, encompassing search engine optimization (SEO) and paid social media advertising
• Crafting digital ad copy using keyword research, audience data and sales tactics
• Orchestrating influencer partnerships with a holistic approach for increased ROI
• Shaping marketing strategies driven by key performance indicators (KPI) and data-driven decisions
• Adapting editorial processes and workflows based on firm data to yield tangible results
• Building comprehensive marketing funnels to boost user engagement
• Leading and managing internal and external teams and partners, including brand, freelance and agency collaborations
• Creating inclusive campaigns that promote genuine cultural diversity

Accomplishments:

• Featured on prestigious platforms such as Oprah, Good Morning America, Variety, Squawk Box, Advocate, Rachael Ray, NASDAQ, Yahoo!Finance and MarketWatch
• A sought-after speaker at key events, including Prudential's LGBT Financial Experience Tour & Symposium, FinCon, Plutus, Out & Equal and Reaching Out MBA
• Keynote speaker for Capital One, Verisk Analytics, Verizon, FICO, Robinhood and Accenture
• Successful brand partnerships w/Capital One, Experian, American Express, CNBC, Orbitz, MassMutual, SoFi and Sallie Mae
• Contributor to top-tier publications such as Forbes, CNBC, The Motley Fool, Yahoo!Finance, and Time
• Creator and host of the 2022 Plutus Awards
• Plutus Awards winner in 2018, 2021 and 2023
• Author of '4: The Four Principles of a Debt-Free Life'
• Queer Money Live Tour founder and speaker
• Author of The Motley Fool/Debt Free Guys LGBTQ Money Studies
• Boasting 50k+ social media followers, 1mm+ monthly impressions and 500k+ podcast downloads