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Innovate. Create. Engage. Invent. I’ve always been passionate about changing the game, taking the risk, and challenging the status quo.
I help build brands and engage customers. I’ve built companies and leveraged social marketing before it was cool. I’m a strong community influencer, and have been working the twittersphere since 2009 with over 42K followers.
My expertise in optimizing customer data allows development of insights that drive successful brand strategies and create new business opportunities. I’ve got a depth of knowledge in creating and growing successful large-scale social marketing networks, and have consistently driven marketing and business results for global companies like Procter & Gamble, SC Johnson, Kroger and Macy’s.
I have the unique ability to navigate both start-up and corporate worlds and am comfortable working in the trenches or advising the C-suite. I’m a persuasive communicator, and often act as company spokesperson with the media. Throughout my career, I’ve leveraged creativity, critical thinking and a proactive approach to innovate new ideas, empower others and encourage cross-functional collaboration. So far, it’s worked!
My additional areas of expertise are:
Consumer Engagement, Community Building, Social Media Leadership, Brand Strategy, Marketing Influencer Management, Customer Insight, Content Development, Project Management, Business Development, Digital Marketing, Publicity & Press Relations, People Development, Communication