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Innovative and ambitious leader with nearly 15 years of excellence in B2B, B2C, and the fast-paced SaaS industry. Proven history of strategic campaign planning and hands-on execution of digital marketing, paid advertising, and sales enablement initiatives to drive sales and revenue. A motivating and encouraging leader skilled at collaborating cross-functionally to design integrated marketing campaigns that deliver strong return on investment. Exceptional ability to foster and maintain effective relationships with cross-functional teams, sales leaders, customer success, product development, partners, and executives.
Strengths and experience in:
• Demand Generation
• Conversion Rate Optimization (CRO)
• Digital Marketing
• Marketing & Pipeline Analytics
• B2B & B2C SaaS
• Sales Enablement
• Marketing & Sales Operations
• Social Media
• Content Strategy
• Player Development, Coaching, Sports Management (Ice Hockey)