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Working within the email marketing space for over a decade, I've helped various household names like Jet2holidays, TravelSupermarket and icelolly.com with their CRM programs.
During this time key tasks have ranged from base email concept, strategy and in-depth analytic reporting as well as the integration of award winning dynamic content.
I've always focused on putting the customer first, giving them what they want at the right time and with the right message, it both delights and engages them into action.
I believe understanding the full lifetime and buying cycles is paramount to building an excellent email program that delivers both to customers and business growth.
Working smartly with dataflows that maximise email hyper-personalisation and drive 1:1 email marketing is my passion and what continues to motivate my love for the channel.