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I hold an MBA from the Instituto de Empresa in Madrid, Spain where I obtained lifetime membership to Beta Gamma Sigma Honor Society for Academic Excellence and a Bachelor`s degree in Business Administration from ITESO in Guadalajara, Mexico.
Currently Marketing Manager for Retail Printing in North Latin America for Kodak where I have led the strategy to place over three times the goal of equipment in Northern Latam and grew 500% sales of consumibles as a result. I have also been advisor to emerging markets with direct participation with teams of Russia and Eastern Europe.
I previously worked as Marketing Director for Nattura Laboratorios in Guadalajara, a multi brand profesional beauty and health product company present in over 60 countries worldwide with over 15 including, Tec Italy, Pravana, Paul Mitchell & OPI amongst others.
I am also in charge of the Marketing and Commercial strategy for the company´s Consumer Product division which includes hair care products (Gorilla Snot Gel, Tikla Wax, and others) and Nutritional Supplements (www.modernresearch.com.mx).
I am a part time professor in Marketing and Entrepreneurship at the Tecnologico de Monterrey in Guadalajara (the most prestigious private university in Latin America) as well as in the Global Marketing Strategy and Marketing Management courses that we offer along with Thunderbird School of Management for the Global MBA program.
I have extensive experience in Marketing, Merchandising, Strategy, Sales and Market Development as an employee, entrepreneur and independent consultant.
Specialties: Marketing, Competitive Strategy, Innovation and Value Based Marketing