Joy Foster

Since 2015, I have led the award-winning Social Media training company TechPixies on a mission to help thousands of women upskill in order to return to work, change careers or start a business.

In 2022 TechPixies won the Women in Tech Entrepreneur of the Year Award at FDM everywoman awards and Digital Women named TechPixies 'Women's Champion'. In 2020, I was named one of 100 Women of Inspiration by Pioneers Post and NatWest as well as Editor’s Choice for the WeAreTheCity Rising Star Awards. TechPixies CPD-Accredited course, Social Media Magic was named Course of the Year 2020 by Digital Women.

When the global pandemic hit the UK in March of 2020, I set up and ran multiple free training programmes to help women quickly upskill with modern technology. Over 16,000 women have now registered for this free training programme, leading it to be featured in The Times.

TechPixies was also profiled in Forbes for raising £150,000 and Stella Magazine for breaking down barriers for women wanting to re-ignite their careers and in April 2019, TechNation named TechPixies ‘one to watch’ in the EdTech space.

In 2018, I won the Startup Director of the Year for London and the South and was the only female finalist in the national award. TechPixies was named Women in Business Startup of the Year 2018 and Enterprise Nation Female Startup of the Year 2017.

I am a Mum of 2. My husband is Tim Foster MBE; he won the Coxless 4 Rowing Gold Medal at the Sydney 2000 Olympics with Sir Steve Redgrave, Sir Matthew Pinsent and James Cracknell OBE. I loves sport and was a member of the US Archery Team from 2004-2007. I have run 3 marathons raising thousands of dollars/pounds for charity, competed in Ironman Wales and won a Gold Medal at Women’s Henley in 2001. We live in Oxford, England with Asteroid the cat.