Most engaged

Beyond Generation: How to Build SEO Strategy with AI
Sep 08, 2024
Webinar
Moving past the AI hype to the practical application of AI in marketing
Mar 14, 2024
Webinar

Latest Content

Beyond Generation: How to Build SEO Strategy with AI
Sep 08, 2024
Webinar
Moving past the AI hype to the practical application of AI in marketing
Mar 14, 2024
Webinar
Learn tangible ways to leverage AI in marketing
Jan 18, 2024
Webinar
Become a better content leader by learning how to leverage AI
Aug 15, 2023
Webinar

I am a seasoned marketing professional, and have honed my skills within a few innovative and forward-thinking brands.

I have learnt to identify problems and needs before they become an issue, and then take the time to find the right solution, work on a strategy which will suit the client, and roll out the implementation effectively and efficiently. That may sound quite generic and in a way, it is, however, I like to think that I have a cross-functional approach to digital marketing. This approach has worked well with SaaS business owners (Software as a Service) in the past.

Passive is not a word in my vocabulary! Growth marketing requires hard work at a high tempo and is all about a mindset. Part of my journey with a client is to educate them on what marketing is about so that their expectations do not supersede the possibilities. Growth should have a purpose i.e. for increased traffic; to generate more sales; bring in more leads, etc.

Having young twins and a busy toddler in my life, has taught me a lot about myself and has helped me manage my business, my clients and my future better. Projects are never linear, much like a ball-pit of infants, their movements, their mind-sets and how they change their minds, are all very similar to managing a client’s project. I appreciate the viewpoint of all the various levels within a business and that one cannot go into a strategy with one singular goal or preferred outcome. One needs to build the strategy much like a spider’s web, with agility in mind. Having a predominantly technical mind has stood me well over the years (how it works, why it works, and how to make it work better.)

While I have won a few awards and am super proud of myself for the path I have followed and succeeded on, I feel more rewarded when I see the results that are forthcoming when a client’s business reaches new heights and successes because of my involvement. That speaks volumes to me and I would rather have that as an accolade than a trophy or award.

I am passionate about helping entrepreneurial ventures in their respective journeys and businesses, and I'm particularly looking to connect with SaaS business owners (Software as a Service), especially those who haven’t yet started their marketing and are keen to build their foundation correctly before hitting that growth spurt.

On a personal level, I am a dedicated husband and dad of three, and besides my entrepreneurial passion, I do it all for them.

4
webinars