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Professional marketer with over a decade of experience leading digital marketing strategy and teams. As the first hire at Undercurrent, I developed, executed and measured cutting-edge digital campaigns for Pepsi, Ford, CNN, BMW. As the first Senior Manager of New Media at Coach Inc., I built the new media department from scratch, planning, executing and measuring all of our new media marketing efforts. As VP of Marketing at Manilla (a startup inside the Hearst Corporation), I was responsible for every aspect of digital marketing, establishing the brand and our user base from the ground up. As a consultant to Citrix, I planned, executed and measured outside of the box digital campaigns to drive awareness and growth of their SaaS business. I’ve lead successful marketing strategies and campaigns for agency clients, big brands, growing startups and as an outside consultant. I’m a marketing ninja.
I also practice what I preach. I'm an early adopter with an active and influential personal brand. In 2015 I was listed in "The Top 100 Social Media Power Influencers" and was named as one of the "Top 20 Productivity Influencers on Twitter." I’ve been featured in Vanity Fair, Forbes, The Huffington Post and more. I have 58,000+ Twitter followers, 363,000+ followers of my personal Facebook page and 250,000+ views of my videos on YouTube.
I'm a popular public speaker, bringing my unique perspective on productivity, science and technology to audiences around the world. I've been a featured speaker at Harvard Business School, Suffolk University, SuperheroBrain, LessConf, MisfitCon and numerous corporate and higher education conferences and workshops.
Specialties: technology, productivity, consulting, corporate workshops, training, teaching, new media, marketing, communications, digital strategy, social networking, social media, personal branding, community engagement, relationship building, brand management, measurement, analytics