Karen Madera

Be proactive. Follow passion. Keep a positive appetite for curiosity.

Those are the words I live by personally and professionally. Marketing is an industry of creativity and connection, where you have to know what drives you to jump further into business challenges.

I’ve worked across several industries (tech, retail, education, non-profit, publications, hospitality, music/entertainment, oil and gas, luxury goods, venture capital), all in an effort to feed my curiosity of how people and brands coexist.

I received my M.B.A from the McCombs School of Business at the University of Texas at Austin (2017) and my Bachelor of Journalism from The University of Nebraska-Lincoln for Advertising/Public Relations and Political Science (2012).