Karien Pype

Experienced marketing leader for B2B tech companies (SaaS, technical and industrial) - in both SMBs as well as Enterprise organisations (ARR from 1 Million EUR to annual revenues of 100+ Million EUR).

Since Sept 2022, I have been heading Marketing at Ontoforce, a leading data & knowledge software platform that helps life sciences companies make better and faster decisions.

From 2019 till September 2022 (i.e. until its acquisition by Thoma Bravo and PDFTron), I led the global Marketing department at iText Software, an international leader in PDF technology with millions of open-source users and thousands of customers of which +70% of the Fortune 50.

I am dedicated to driving revenue through brand management and demand generation using creative content marketing, digital marketing techniques, community strategy as well as lifecycle marketing.
From planning to execution, I have a hands-on approach across the complete marketing cycle. In a product-led (PLG) and community-led growth business, I foster a close collaboration with the departments of Technology/Engineering, Product, Sales and Customer Success.

Listed as 'CMO to watch' in the list of "The Top Go-To-Market Influencers" in the book "Move. The 4-Question Go-To-Market Framework", by Sangram Vajre and Bryan Brown. Published September 2021.

Member of CMO Alliance, Peak (CMO), CMO Coffee Club, Pavilion, Product Marketing Alliance, Product-Led Growth, HYPCCCYCL, Developer Marketing Alliance, and SaaStr.