Karl Johnson

Seasoned digital and analytics executive, senior marketing and personalization expert, 20+ years as global team leader and operator

Karl is a Managing Director and Partner at BCG based in Washington, DC and is a leader in the Marketing, Sales and Pricing practice as well as a recognized expert globally at BCG in personalization, martech, and data-driven marketing. Recently led agile marketing transformations and personalization programs have included global leaders in automotive, biopharma, financial services, and retail.

Karl has 20 years of experience in consulting, executive leadership, and P&L management roles in big tech, high-growth technology startups, and digital consulting, and holds an MBA (Beta Gamma Sigma) from IE Business School in Spain.

Originally a software engineer at Microsoft and previous CTO of big data SaaS startup, Karl maintains a technical skillset in enterprise and software architecture, agile software development, big data, advanced analytics, and AI and machine learning.

In executive leadership roles, Karl has led global teams of over 200. He is also a startup technology and hospitality entrepreneur and has experience with high-growth startup companies from early-stage to exit, and post-M&A integration. He holds 3 patents for software product innovation.