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I am a skilled marketing and product executive with a talent for leading dynamic teams through digital transformations and cultivating a culture of seamless cross-functional collaboration. My strengths lie in strategic stakeholder communication, steering product development, and spearheading impactful web redesign projects, all while drawing upon a diverse industry background.
My focus is to harmonize initiatives with business objectives, cultivating a growth mindset that leads to tangible improvements in the organization's bottom line. To achieve this, I take pride in inspiring individuals and teams, encouraging outcomes they can truly be proud of.
A collaborative, highly inspirational executive who has shown value by:
• Achieving a 107% YoY increase in site traffic by optimizing campaigns, refining experiences, and implementing SEO strategies
• Initiating a complete corporate repositioning and digital presence overhaul, leading to a 100% increase in site traffic, a 200% rise in lead generation, and a 30% reduction in sales cycle.
• Boosting client engagement by 20% and cross-sell by 7% by creating and launching a content marketing function targeting existing customers across various digital platforms.
Strategic Planning, Digital Product Development, Product Launches, Digital Marketing, SEO/SEM Strategies, Customer Acquisition & Retention, Go-to-Market Strategy, Data Analysis & Reporting, Cross-Functional Leadership, Budget Management, Team Leadership & Development, Conversion Rate Optimization, Paid Media