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I am an “accidental brand strategist” who originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during my first sales job. In the pursuit of making quota, I realized I needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or I was out of a job.
I overcame and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, I delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what I did, how I could solve their problem, and how I differed from the competition. That pitch, which I call the Brand Trifecta, is rooted in my firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points tells prospects what they need to ultimately take the next step and buy.
My success in building a winning brand pitch for outbound sales was the catalyst for my career in branding, and it is this same Brand Trifecta method that I have taught to thousands of organizations, helping them craft brands that bring more prospects to the table, more users who click, and more customers who buy.
For more information, visit: www.brandtrifecta.com or www.katedileo.com