Kate O'Shaughnessy Jung

Kate Jung
kateojung@gmail.com
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OVERVIEW: Senior executive with a history of successfully developing strategy and delivering outcomes that exceed goals. Experienced creating break-through brands and products that interrupt consumer routine to earn trial and grow frequency. Most successful in a fast-paced, results driven and collaborative culture. Works effectively across many stakeholder groups and has strong track record for developing talent.

MARKETING LEADERSHIP: Turned around six-quarter decline in existing customers with 2017 relaunch of EXPRESS NEXT loyalty program. Previously led U.S. marketing for Canada’s largest quick serve restaurant, Tim Hortons. Grew brand from 125 restaurants to more than 800 while delivering same store sales growth (SSSG) each year for 10+ years. Expert at uncovering consumer insights and activating them to create and exploit a market advantage. Understand the value of resource scarcity, simple solutions and benefits of focus and measurement. Broad skill set in multimedia marketing and aggressive public relations campaigns that drive revenue and brand.

DATA MANAGEMENT: Expertise mining large amounts of data to find actionable insights. Lead teams to build and execute plans that monetize findings.

EXECUTIVE CONTRIBUTIONS:

:: Franchise and Investor Relations
:: Budgeting and Cost Management
:: Supply Chain Analysis
:: Product Innovation and Pricing
:: Multimedia Marketing Channel Strategy
:: Public Relations and Advertising Content strategy
:: Merchandising and POS
:: National Brand Roll-out