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I am a seasoned marketing professional with a strong track record in demand generation, B2B marketing, event and campaign management. Over the course of nearly a decade, my career has been defined by an unwavering passion for marketing and communications, driven by a combination of analytical prowess, rapid learning capabilities, and sharp critical thinking. I have excelled in creating, implementing, and tracking innovative campaigns, driving high-performing creative teams, and consistently filling the top of the sales funnel with quality leads.
I thrive in complex, highly matrixed organizational structures and have a proven ability to secure stakeholder buy-in. My experience spans across multiple marketing channels, including digital, events, and partnerships. I excel in developing engaging, multi-channel campaigns that target Ideal Customer Profiles (ICPs) and drive lead generation. My expertise also includes working with third parties, cross-functional collaboration, campaign monitoring, agency management, and team leadership on an international scale.
I have a strong foundation in digital marketing, event marketing, and campaign management. My experience includes working with platforms such as Hubspot, Pardot, Salesforce, and Salesloft to drive marketing success. I've played a pivotal role in launching and maintaining websites, driving social media strategies, and optimizing content for search engines.
My career has been marked by accomplishments such as creating and maintaining robust trade show programs, assisting with large-scale rebranding projects, advising international marketing teams on product launches, and managing advertising packages with professional finance organizations. I have also led thought leadership campaigns, developed presentations for webinars and live events, and implemented successful ABM campaigns.
With a diverse skill set and a passion for marketing, I am dedicated to driving results and delivering ROI in every campaign and initiative I undertake.