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I'm a marketer and strategist, passionate about helping B2B SaaS companies innovate, launch amazing products and drive strategy that generates revenue.
With over 10 years of experience working with start-ups, agencies, and in consulting, I've had the opportunity to do it all - everything from market research to positioning and messaging to campaign execution to lifecycle marketing. I’ve led projects that had to move fast and innovate during historic times (COVID!), including ideating and building an AI-powered product whose revenue helped drive a massively successful start-up exit.
My favorite part? Connecting the marketing creativity to the data and market research. I love tying creative campaigns to tangible results that help unlock what's really happening inside the business.
I'd love to connect with you on LinkedIn or chat more about product marketing and strategy. Connect with me here or email me at KatharineHibson@gmail.com.
Specialities: product launches, strategy, marketing campaigns, competitive analysis, market research, voice-of-customer research, persona development, positioning, messaging, go-to-market strategy, content development, sales enablement, cross-functional leadership