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Is A/B testing still relevant in B2B marketing?
Jan 27, 2022
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Is A/B testing still relevant in B2B marketing?
Jan 27, 2022
Article
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Former SaaS CMO/Digital Agency COO turned Freelancer B2B Copywriter.

WHY THE CHANGE?
Throughout my career, I have marketed a huge range of B2B products and services from biometric cybersecurity, SaaS, freight services, ERP, supply chain management, CRM tools, IT services, credit cards, insurance, telecommunication services and loads of SaaS.

Recently, I realized my favourite part of marketing is the story-telling. Using words to make a human connection in the most unlikely of places .... B2B marketing.

I UNDERSTAND BUSINESS BUYERS
I have spent years getting inside the head of business owners and business buyers. I know how to uncover their triggers, values and pain points. I've conducted indepth interviews with >1,200 business owners and >350 VP and above corporate buyers.

I've also spent years marketing to business owners and corporate business buyers. I know how to provide buyers with the ammunition they need to influence decision-makers and budget keepers.

I HAVE RUN BUSINESSES
I've managed a P&L, cash flow, receivables, payroll, IT, HR, inventory, legal, real estate and changed the paper in the copier... multiple times.

WHAT YOU GET:
My writing is direct, human, concrete, and visceral -- no extra charge for witty or high energy either, it's your choice of toppings.

If you're an agency that needs to expand your capacity, I am here for you. I've run an DTC ad agency so I get how clients and suits can be. Freelance is my jam.

If you're a business owner or marketing leader struggling to redesign your website, wanting to speed up organic traffic, or want to launch a new product or service, let's talk. You might just need a quick refresh or a reorg of ideas. You might need / want an e-book. Let's find out.

๐˜๐˜ง ๐˜ ๐˜ด๐˜ฆ๐˜ฏ๐˜ต ๐˜บ๐˜ฐ๐˜ถ ๐˜ข ๐˜ค๐˜ฐ๐˜ฏ๐˜ฏ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ณ๐˜ฆ๐˜ฒ๐˜ถ๐˜ฆ๐˜ด๐˜ต, ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ช๐˜ญ๐˜ฆ ๐˜ฎ๐˜ข๐˜ฅ๐˜ฆ ๐˜ฎ๐˜ฆ ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฌ๐˜ฏ๐˜ฐw ๐˜บ๐˜ฐ๐˜ถ & ๐˜ค๐˜ญ๐˜ช๐˜ค๐˜ฌ ๐˜ต๐˜ฐ ๐˜ค๐˜ฐ๐˜ฏ๐˜ฏ๐˜ฆ๐˜ค๐˜ต. ๐˜ ๐˜ฉ๐˜ฐ๐˜ฑ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถโ€™๐˜ญ๐˜ญ ๐˜ข๐˜ค๐˜ค๐˜ฆ๐˜ฑ๐˜ต. :-)

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