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How to Create a Customer-Centric Content Marketing Strategy
Jul 30, 2021
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As the Managing Director and sole owner of Copy House, I take great pride in pushing my company to new heights and creating a workplace where employees can achieve their true potential. I’m an avid supporter of flexible working and use an output-based performance method to give employees the freedom to work when and where suits them while still ensuring they deliver top-notch work.

I’ve played a pivotal role in Copy House’s growth, having originally started the company as a freelance copywriter. Producing great content, delivering American-style customer service, and a natural entrepreneurial instinct has allowed me to turn a one man band into a seven person strong team, significantly increase revenue and attract clients from globally recognised brands.

In addition to creating a great company culture and leading a fast growing company, I spend my time teaching others about SEO & copywriting, including running an 11-week course for aspiring copywriters, and speaking at events. I believe knowledge should be publicly available and work hard to demystify SEO.

My achievements so far also include:

- Semrush speaker
- Shortlisted Small Business of the Year Edinburgh 2020
- Speaker at MoneyNext on How to Market Blockchain
- Speaker at ScotSoft2020, Scotland's largest technology conference
- Speaker at Trade Reboot
- Judge at the 2020 Content Marketing Awards

You can learn more about me at https://www.kathrynstrachan.com or by sending me a DM.

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