Data Analyst and Consultant who has three decades of experience helping organizations analyze, evaluate and measure success in corporate communications, public relations and social media.
Specializes in getting insight from marketing and social media data.
Years of experience helping public relations and communications professionals find meaning in their results.
Specializes in helping organizations implement the new social media measurement standards and public relations measurement standards.
Expert in designing custom dashboards and metrics for impossible-to-measure projects.
Leader in social media measurement for 10 years.
Leader in PR measurement for 30 years.
Developer of the first Do It Yourself Dashboard for PR professionals.
Champion of data-driven PR.
Expert in helping companies define their KPIs and metrics.
Specialties: Data Analysis, PR Measurement, Social Media Measurement, Content Marketing Analysis, Even Measurement, earned media evaluation, marketing measurement, communications measurement, dashboards, data-driven PR & data-driven communications, defining "success," custom metrics, Barcelona Principles.