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From friction to fuel: Bridging product marketing and sales enablement gaps
Dec 22, 2023
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I'm a collaborative, driven, and passionate professional with 20+ years of tech experience across advertising, marketing, L&D, and enablement. I love working directly with sales and CS leadership, top reps, product marketing, sales ops, etc. to ensure that I'm helping create, launch, and reinforce the best solutions and content for our field team to ultimately empower their customers to be successful. The rep's success is literally my success, and my favorite part of this job is having an impact on new reps from day one and then watching them grow into tomorrow's top performers and leaders.

My career has been spent in tech. It's innovative, competitive, and moves at an incredible speed. Arming reps to be successful and keep up with this sheer amount of change is a challenge and I wouldn't have it any other way. My career includes working at smaller startups meaning I was a 'Jane of all trades' when it comes to marketing and enablement efforts. As well as working at big Fortune 500 companies managing dozens of specialized Enablement professionals, initiatives, and product lines.

I enjoy all aspects of the process and I am involved in everything from the big, strategic efforts that are scribbled on whiteboards in brainstorming meetings with my C-Suite colleagues, to being a part of the team (or THE team of one) that rolls up their sleeves and makes those ideas come to life, to previewing content to reps and managers to optimize pre-launch, to driving global product and messaging launches, to driving feedback loops with reps after the fact to determine how to optimize programs and efforts the next time around.

Specific duties include:
- Working cross-functionally to sell in strategic efforts that move the needle, and then rolling up my sleeves to create, deploy, and optimized training programs designed to set the teams up for success at every level.
- Designing and delivering training and sales materials to support new products, special programs, etc.
- Updating and optimizing sales presentation materials so that they always look and sound crisp and on point.
- Building and cultivating relationships up and across the company to ensure alignment, visibility, and amplified success for the sales reps.
- Developing KPIs and success metrics tied to business outcomes that drive enablement efforts and priorities to ensure we're spending our time and effort on the areas that matter most.

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