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How Foodie Tribe Optimizes Campaigns in Real Time
Dec 23, 2023
Case Study
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I love to create and nurture relationships.

This was probably the number one reason why I studied Public Relations (Go CANES!) in college, and can now truly say this is why I am excited to wake up every morning and do what I do.

Before I started Foodie Tribe almost 5 years ago I was working with Fortune 100 brands helping them create and manage their advertising efforts, both for general market as well as multi-cultural campaigns. I then to took a dive into SaaS and got my feet wet in software technology, and helping nurture and retain relationships post implementation.

Alongside my professional career, I was writing for a blog I created based out of Miami where I would get together with local bloggers and create content around restaurant life. When I would go out to these foodie events I would see the agencies running into the same problem - there were always people missing from the table. There was never a guarantee that the bloggers would show.

And, then something clicked. From one day to the next an idea was born: Foodie Tribe, a community where like-minded individuals in the food and beverage space could get together and collaborate, create and support brands that they cared about.

Since starting Foodie Tribe I have had the opportunity to work with brands like Food Network & Cooking Channel South Beach Wine & Food Festival Presented by Food & Wine, American Airlines, Litehouse Foods, Little Potato Company, Florida Milk, among many others.

I feel truly grateful to be able to cultivate and nurture relationships, and help brands create content around their initiatives through influencer partnerships.

If you are looking for the ideal food & beverage influencer marketing partner you’ve made it to the right place. Send me an email today, so we can get started on cultivating our relationship: katy@foodietribe.com.

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