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With over 10 years of experience in marketing, brand strategy and the customer journey, I help brands create meaningful narratives that move people to action.
I'm currently freelancing through my marketing agency, Rapport Matters, where I develop strategic content plans and marketing guidance for how to make brands resonate with their audience. A.k.a., earn trust, get their permission, and create a transformation.
I'm a thoughtful investigator. Constantly refining a brand's objectives by asking questions about the customer journey, what messages/content resonates the most with the audience, if the brand is keeping its promise(s), and what opportunities are being overlooked for a better experience.
>>>My passion lies in getting to the root emotion (philosophy) that drives people to change. While simultaneously creating an effortless, well-designed, brand experience.<<<
My background in retail sales, marketing, and entrepreneurship has given me a unique perspective and skill set to solve complex and meaningful challenges. I have led multidisciplinary Marketing teams, spearheaded an Influencer (VIP) program at Shopify, co-founded a consumer product goods company, spoken on television and podcasts, and co-authored several publications. I'm always within reach of a new marketing, strategy or branding book. I love to collaborate and share my knowledge with others.