Kelly Buchanan Spillers

About
A seasoned, results-oriented professional with expertise in the development and delivery of long-term marketing strategies, I am a proven marketing leader in all aspects of brand awareness, publicity, creative direction, consumer engagement, and retention. With solid experience overseeing global marketing efforts, I have proven success producing results across all marketing channels by creating innovative programs, compelling messages, and visuals that enhance an organization’s global outreach and consumer engagement and business objectives.

I am adeptly skilled in leading global teams and collaborating with key stakeholders including sales, product, and analytics to develop strategies that ensure achievement of identified business and financial goals. Throughout my career I have successfully used a consultative and creative approach to develop and implement project and marketing plans that enhance engagement and improve overall engagement. I have a strong command of brand campaigns, social media marketing, digital marketing, audience targeting, brand elevation, and revenue generation. A highly motivated self-starter with solid communication, interpersonal and leadership skills. I have proven success developing strategies based on thorough analysis of data and market trends.

Career Highlights:
• Selected to lead L'Oreal's largest product division in a Digital Transformation project to modernize marketing teams and accelerate capabilities within the firm
• Led re-platforming project for Lorealparisusa.com to launch unified brand aesthetic against global marketing guidelines
• Grown the L'Oreal Paris brand website to over 1.5M unique visitors a month with tailored consumer-based content strategy and SEO research
• Leveraged brand position by developing three Global product launch and renovation campaigns within the first six months as Head of Digital at Ralph Lauren Fragrances
• Increased exposure by developing first Global Fragrance Partnership with Spotify to launch Polo Red/ KYGO & Ansel Elgort collaboration
• Delivered over $2.5 million in savings by negotiating fiscally sound partnership agreements as Director, Digital Marketing Procurement with L’Oreal
• While in Sourcing, produced cost savings by developing strategic partnerships and negotiating fiscally sound agreements with Marketing Platform Providers
• Developed Content Strategy offering for Accenture Interactive and supported the launch of it's first Content Studio in SoHo, NYC