Ken Mafli

When done well, marketing tells the customer's story, not the product's. I'm fanatical about understanding the customer's journey from awareness to delight. And once that journey is discovered, I create experiences that enable sales to guide the customer each step of the way.

Here are some of the ways my work has been recognized:
- I had the opportunity to collaborate on the book, Inbound Content. In it, I shared some of my hard-won marketing secrets: https://www.amazon.com/Inbound-Content-Step-Step-Marketing/dp/1119488958/ref=sr_1_1
- My account-based marketing work has also been featured on Terminus: https://terminus.com/blog/abm-case-study-townsend-security-increases-account-engagement-4x-with-intent-based-abm-program/
- And lastly, my SEO work has been on HubSpot: https://www.hubspot.com/case-studies/townsend-security-content-strategy

I'd love to talk over your marketing/sales challenges and see if my expertise can provide solutions.