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Currently, I'm interested in: gardening, content strategy, web3's real-life applications, distributed agriculture, and food systems.
Epic Gardening is a content to commerce gardening company, with the #1 most-followed accounts across most social media platforms. Our mission is to teach the world to grow, and we do so by creating best-in-class gardening content and selling high-quality, functional gardening products directly to our passionate audience of growers.
Past Projects
Funded my college degree by playing online poker. Near the tail end of my poker career, I began to both coach and invest in other poker players, giving me the funds to start my first business post-graduation.
Grew and sold high-end microgreens to some of the best restaurants in the San Diego area in my first experiment with offline products. Although I shut this business down so I wouldn't be tethered to one location, it sparked a life-long interest in plants, food, and food systems.
Co-founded a startup called GreatMate, which was a machine-learning / AI-based relationship personal assistant. Inability to get product-market fit before we ran out of cash (along with a whole host of other failures) caused GreatMate to fail.
Was employee #2 at Scribe Media (formerly Book in a Box), a new type of publishing company co-founded by Tucker Max and Zach Obront. I was in charge of building out the author marketing services side of the company, as well as executing a lot of the marketing strategy in the early stages of the company's life. In the 18 months I was there, Book in a Box grew from $200k in revenue and 10 authors to over $2.5mm and 250+ authors.