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Over the past 20 years I have had the privilege of leading sales teams for established vendors such as Blue Coat Systems and Symantec. I have also been responsible for developing a local go to market strategy and launching UK sales for challenger brands such as Webwasher (acquired by McAfee)and Evergage (acquired by Salesforce).
I established Sales Code to help sales managers and leaders in the technology sector get the best out of their teams in these challenging times.
The constant pressure of our 24/7 high availability culture makes great demands of even the most resilient sellers and leaves them little time to hone their sales skills or invest in professional development.
Buyers on the other hand are much better educated and are looking for a more sophisticated approach to partnering with suppliers who make a real attempt to understand their long-term business goals.
Unfortunately, sales managers rarely have the time to provide coaching because they are too busy attempting to generate the accurate sales forecasts and pipeline reports demanded by senior management who have their own objectives based on predictable revenue growth.
You will already have invested in generic sales training but it may not meet the specific requirements of your industry or the unique characteristics of your sales team. A customised MEDDICC coaching program will enable you to Improve forecast accuracy, sales velocity and customer value.
I was born in London but moved to Bristol in 2020 - living in such a vibrant, dynamic city with a rich heritage and history (not all of which is good) has given me renewed energy in my mission to bring enlightened leadership to the tech sector.
Married to Meg (who I met at University) I am the proud father of two daughters Bryn and Grace both of whom have grown up to kinder and more considerate than their father.
I am also the host of the Sales Code Leadership Podcast - which is available on all platforms here:
https://www.spreaker.com/show/sales-code-leadership-podcast